There has been extensive research showing that people are far more drawn to negative information than positive or neutral. Mostly it’s do to built-in characteristics inherit in humans and other animals, but it also serves as a vicious circle–the more inclined people are to negative information, the more is put out to fulfill that want.
Regardless of the reasons, the negativity love is flourishing and unlikely to go away in the near future. Because of this, tactics must be employed to harness this societal addiction for constructive purposes.
The easiest way of doing this is with Trojan Horse techniques.
Writing a book with a positive tone or conclusion? Give it a title like “Why We Are Doomed” or “Humanity’s Future: Death & Despair”, plus throw in a suicide-inducing description. You’ll make sales, many of your readers will probably hate you, but you’ll at least have induced some constructive information into the lives of people that normally block such things out.
Of course, misleading people isn’t the only way. You can simply give them what they want, and take their money from them in the process. Produce negative, gloomy, or destructive content, then sell it.
Be careful though, you don’t want to end up unintentionally furthering the cause of destruction. It’s best if you make content that appeals to a destructive audience, but secretly attempts to raise their intelligence or reprogram their behavior.
It’s not good enough to make your work satirical (à la Fight Club), the vast majority of your audience will take it seriously. It has to be deeply subversive, or otherwise cause significant alterations in your audience’s way of thinking, but also must be subtle about it; you can’t tip your audience off that you’re not actually one of them.
You won’t necessarily succeed in changing anyone’s perspective with any of these techniques, you might even be misunderstood and make people even worse–but you will succeed in harvesting some of the negativity crowed’s energy (in the form of money ideally). You can use this negative energy to accomplish constructive goals, therefore putting negativity to work for progress.
Keep in mind your foe is not nearly as intelligent as you likely give them credit: most vocal forces of destruction are more equivalent to dumb animals than malicious forces of evil. Both a member of the Taliban and a penis-posting internet troll may see themselves as heroes of freedom or forces of incalculable evil, but their behavior will usually come from the same core animalistic thought patterns, regardless of how it’s dressed up.
Be careful though, the more power a destructive force has, the more ingenuity it will take in redirecting its energy. Attempting to harvest the Taliban’s energy will probably only result in your death.