By turning complex codes and commands into an intuitive interface Microsoft is the original company that helped to propel personal computers into the mainstream. Unfortunately, as time went on and the company’s monopoly remained, many of their products began to seriously stagnate. In response to this, a number of companies began producing superior alternatives to Microsoft products, causing Microsoft’s iron grip on its markets to finally begin to decline.
Upon noticing their plummeting popularity, Microsoft struggled to improve their products and retain their customers. This had no immediate success, the bureaucracy and stagnate nature of the company proved difficult to remedy overnight. But after many years, Microsoft has managed to pull a 180 in nearly every department.
From Outlook.com to Internet Explorer, some of the market’s worse products have now become some of its best. With products like SkyDrive and the Surface Pro, the company has also begun to innovate with new products for the first time in a long while.
Meanwhile, Apple’s ability to maintain their quality is questioned after the death of Steve Jobs, and Google’s struggles to reign in their numerous products before their over extension is their downfall. The point is: in the science and technology industries, nothing stays the same for long. People’s inherent desire to be loyal to particular brands and companies works out badly in an industry where last year’s leader can be next year’s failure, and then leader again next year.
Technology enthusiasts show themselves to be as generically flawed as everyone else on these issues. In one example, the three lead browser’s today are all high quality: Internet Explorer, Chrome and Firefox. Although Firefox was once the leader of the pack and helped to break IE out of its stagnancy, today it is arguably the most stagnate browser. But don’t tell an internet nerd that Firefox isn’t the best, they’d flail you alive–at least the nerd equivalent, which is to call you mean names.
Irrational brand loyalty/hatred is idiotic. It has become so ingrained into the minds of the populous, that it may never be removed. Clearly, Google, Microsoft and Apple are evil and decedent because they are large companies. So instead, let’s all use inferior products from small “non-profit” organizations, who don’t have horribly evil intentions like making money–who knows what horrors they may do with that money, like research/development and advancing technology.